Meet Barrie Atkin
Barrie Atkin, Harvard MBA, has over 25 years of experience solving marketing, strategy and fundraising ... Continue Reading »
Be Bold, Creative, and Smart
Atkin Associates offers critical marketing, planning and strategy services for growing businesses and ... Continue Reading »
Aging Services Specialty
Since 2008, Barrie and Atkin Associates have consulted with many aging services organizations in the ... Continue Reading »
These days, everyone wants to raise money for a cause. But raising as much as you need? And doing it ... Continue Reading »
New Products and Services
Do you have lots of ideas for new products or services, but insufficient time to do the analysis to ... Continue Reading »
Speaking and Inspiration
Could your business team or nonprofit staff use some motivation or training? Barrie Atkin, Harvard MBA, ... Continue Reading »
Subscribe and Get Our FREE Guide
Use this guide to assess your strategy! Simply fill out the form below to subscribe to our email ... Continue Reading »
With over 25 years of consulting experience, Barrie Atkin, Harvard MBA, and Atkin Associates have served hundreds of clients in human services, sports, technology, healthcare, and publishing.
Atkin Associates will help you BE BOLD, CREATIVE, AND SMART »
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Wherever your challenges — marketing, strategy or fundraising — we can help!
More than I expected
I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.
Account Director @ Harte-Hanks Direct
Got us back on track
Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.
Vice President & General Manager @ BASS
Really helped our bottom line
When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.
Robert J. Teufel
Former President @ Rodale
Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.
Director @ LGBT Aging Project
A pleasure to work with
I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.
Executive Director Publishing @ New England Journal of Medicine
I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.
Director @ Brookline Senior Center & Council on Aging