Our Clients

Barrie Atkin and Atkin Associates have worked with hundreds of organizations to help them be more bold, creative and smart about their bottom line.

Client logos

NOTE: This is NOT an exhaustive list of our clients — but it will give you an idea of our client base and the sectors in which we’ve worked.

Not-for-Profits

Boston Women’s Health Book Collective
Consumer Reports
Gen Silent
LEAP for Education, Inc.
Lupus Clinical Trials Consortium
Rheuminations, Inc.
The Nature Conservancy
Root Cause

Aging Services

Brookline Senior Center
Ethos (Southwest Boston Senior Services)
The LGBT Aging Project
MCOA (Massachusetts Councils on Aging)
Northborough Senior Center
Wellesley Council on Aging
Weston Senior Center

Publishing & Media

Bassmaster Magazine
The Dallas Morning News
ESPN The Magazine
Inc. Magazine
Individual Investor Magazine
Lippincott, Williams & Wilkins
Men’s Health Magazine
Rodale Inc.

Healthcare

The Hastings Center for Bioethics
Healthy Advice, Hospital Division
Lupus Clinical Trials Consortium
Massachusetts Medical Society
Prevention Magazine
Rodale Health Promotions
UptoDate.com

Sports

Backpacker Magazine
ESPN Outdoors
The Ladies Professional Golf Association
Massachusetts Youth Soccer Association
Wilson Sporting Goods
Women’s Professional Softball League
Women’s Sports Foundation

Manufacturing & Technology

Ben Franklin Technology Center
Darby Industries
Duggan & Marcon, Inc
Elastomeric Technologies
Gudebrod, Inc.
Keystone Applied Research
Palm Coast Data
Shared Medical Systems / SMS

What past clients say about our work speaks volumes about what we can do for you.

What’s Your Challenge?

Tell us about your situation and discover how we can help. Contact us today for a COMPLIMENTARY consultation.

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt

Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel

Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel

Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky

Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley

Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek

Director @ Brookline Senior Center & Council on Aging