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Barrie’s Blog

by  Barrie Atkin, MBA, MS Ed  Leave a Comment

Barrie Atkin’s July 2025 Newsletter

Barrie Atkin's July 2025 Newsletter

Happy Summer! It’s been quite a while since I’ve sent out a newsletter! (Knee replacement surgery went well but diverted my focus for a while.) I hope this newsletter finds you well, despite the chaos in Washington. How are you? I’d love to hear from you. Non-Fiction Kindle Books for Only 99 cents each!!! (including… Continue Reading »

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by  Barrie Atkin, MBA, MS Ed  Leave a Comment

Barrie Atkin’s January 2025 Newsletter #2

Barrie Atkin's second January 2025 newsletter

A BIG Thank You to everyone who: Bought my book “HATE FUNDRAISING? How to Become Comfortable Asking for Money.” (You helped HATE FUNDRAISING? achieve bestseller status in several categories!) To buy the paperback or ebook, click here: Wrote a review on Amazon. (If you didn’t there’s still time – and it really, really helps –… Continue Reading »

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by  Barrie Atkin, MBA, MS Ed  Leave a Comment

Barrie Atkin’s January 2025 Newsletter #1

Happy New Year! I wish you a healthy, happy, safe, and productive 2025. Did you have a special accomplishment in 2024 that you haven’t already shared with me? Do you have a specific goal for 2025? I would enjoy hearing from you. One of my goals for 2024 was to (finally) publish “HATE FUNDRAISING? How… Continue Reading »

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by  Barrie Atkin, MBA, MS Ed  Leave a Comment

Barrie Atkin’s November 2024 Newsletter

Newsletter

I’m thrilled to invite you to an exciting – and FREE – virtual event where I’ll be speaking – the Visibility to Clients Summit: Amplify Your Influence and Convert Your Expertise into Business! It’s happening this Friday November 15 and Saturday November 16. If you’re a coach, expert, or aspiring speaker who wants more visibility,… Continue Reading »

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by  Barrie Atkin, MBA, MS Ed  Leave a Comment

Barrie Atkin’s March 2024 Newsletter

Hope your 2024 has been going well. Welcome to March: ALERT: PUFFIN TOUR SIGN-UP MARCH 5! (See below) International Women’s Day: March 8. “No country can ever flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” – Michelle Obama Daylight Savings Time starts Sunday… Continue Reading »

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by  Barrie Atkin, MBA, MS Ed  Leave a Comment

Barrie Atkin’s November 2023 Newsletter

Barrie Atkin's November 2023 Newsletter

It’s been quite a while since I’ve written. Hope you have had a healthy and safe summer and fall. Emily Franklin, author of The Lioness of Boston, a novel about museum founder Isabella Stewart Gardner, recently said, “Writing in any genre strengthens writing in every genre.” Rather than talk about my writing, I’d like to… Continue Reading »

Filed Under: Newsletters

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From the Blog

  • Barrie Atkin’s July 2025 Newsletter
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Clients say…

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt
Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel
Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel
Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky
Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley
Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek
Director @ Brookline Senior Center & Council on Aging

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