Be Bold, Creative, and Smart

Atkin Associates offers critical marketing, planning and strategy services for growing businesses and organizations. We help clients develop effective solutions to both short and long-range business challenges.

Why Choose Atkin Associates?

Our Areas of Expertise

Over 25 years of consulting, Barrie Atkin, Harvard MBA, and Atkin Associates have served hundreds of clients in human services, sports, technology, healthcare and publishing.

We’ll help you up your game in BIG ways.

Our Uniqueness

Atkin Associates helps organizations and non-profits generate new revenues, become smarter marketers and make better strategic decisions.

Applying insights and solutions based on decades of working with corporations and non-profits in a wide range of fields.
Incorporating best practices to fit your organization’s needs, size and budget.
Utilizing both quantitative and qualitative tools, insights, analysis and creativity.

Wherever your challenges — marketing, strategy or fundraising — you need practical methods to craft effective solutions tailored to your organization’s unique needs.

What’s Your Challenge?

Tell us about your situation and discover how we can help. Contact us today for a COMPLIMENTARY consultation.

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt

Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel

Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel

Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky

Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley

Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek

Director @ Brookline Senior Center & Council on Aging