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Atkin Associates

Strategy • Marketing • Fundraising
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Aging Services Specialty

Since 2008, Barrie and Atkin Associates have consulted with many aging services organizations in the fields of marketing, fundraising and strategic planning.

  • Barrie served as Executive Producer of the critically-acclaimed documentary GEN SILENT about LGBT aging and caregiving. She helped promote the film and raised money to support its distribution.
  • From 2013 to 2018, Barrie was a member of the AARP MA Executive Council.
  • Since 2014, Barrie has represented AARP MA on the MA Governor’s Commission on LGBT Aging.
  • Barrie also served on the Steering Committee of the LGBT Aging Commission prior to its merger with Fenway Health.
  • Barrie has been a speaker at aging services conferences throughout New England, as well as nationally with NCOA (National Councils on Aging).
Barrie with MA Governor’s Commission on LGBT Aging
Barrie with MA Governor’s Commission on LGBT Aging

Publications for Organizations Serving Older Adults

Publication: Marketing Tools for Any Senior Center

  • “Marketing Tools for any Senior Center: Marketing & Communications Handbook For Councils On Aging (COAs) and Senior Centers”, author with MCOA and NCOA (pictured)
  • “How to Make Your Senior Center Stand out During the COVID-19 Crisis”, co-author, published on LinkedIn and reprinted on Barrie’s blog

Do You Serve an Aging Population?
We Can Help!

What past clients say about our work speaks volumes about what we can do for you.

Trainings for Organizations Serving Older Adults

  • Created and delivered 3-session virtual workshop on Strategic Planning for MCOA (Massachusetts Councils on Aging).
  • Developed and delivered all-day Marketing Training for MCOA’s Senior Center Certification program.

What’s Your Challenge?

Tell us about your situation and discover how we can help. Contact us today for a COMPLIMENTARY consultation.

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From the Blog

  • Your Logo: A Key Element in How Your Organization Is Perceived
  • How to Build Your Company’s Brand When Working from Home
  • How to Make Your Senior Center Stand Out During COVID

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Clients say…

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt
Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel
Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel
Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky
Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley
Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek
Director @ Brookline Senior Center & Council on Aging

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Phone

TEL: 781·788·6600
Call 8 am to 6 pm ET

Location

One Salem Street · #41
Swampscott, MA · 01907

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