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Atkin Associates

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Fundraising

HATE FUNDRAISING? How to Become Comfortable Asking for Money

Today almost all nonprofits need to raise money from individual donors, sponsors, and foundations. In an increasingly competitive environment, organizations must be on top of their game.

  • Are your Board members and other volunteers UNcomfortable asking for money?
  • Does your organization LACK the time to provide Board members and other volunteers fundraising training in best practices?
  • Are you struggling to retain new donors or RENEW existing donors?

If you answered YES to any of the above, Atkin Associates can help!

Ask yourself…

  • Are you applying best practices for the post-pandemic world?
  • Are you expanding your donor base?
  • Do you have extra projects that you don’t get time to do because you are short-staffed?

Raising money effectively requires a solid foundation at your nonprofit.

Development Services

At Atkin Associates, we have over 25 years of experience helping hundreds of nonprofits with fundraising and communicating their missions.

  • Fundraising Training for Board Members
  • Consult on annual and capital campaigns
  • Development of Campaign Case Statements and Case Materials
  • Hands-on Development Tools: appeal letters, social media, eblasts, blogs, website content.
  • Grant Writing
  • Fundraising Audits

Sample Projects

Here are some examples of the types of projects we’ve done for our many clients…

  • Wrote successful grant applications to obtain funds for capital campaigns, facility upgrades, and pilot programs.
  • Trained Board members how to become comfortable asking for money.
  • Managed direct mail campaigns that raised money and awareness of organizations.
  • Analyzed fundraising programs and operations to increase revenues.

What past clients say about our work speaks volumes about what we can do for you.


What’s Your Challenge?

Tell us about your situation and discover how we can help. Contact us today for a COMPLIMENTARY consultation.

Contact Us

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From the Blog

  • Barrie Atkin’s July 2025 Newsletter
  • Barrie Atkin’s January 2025 Newsletter #2
  • Barrie Atkin’s January 2025 Newsletter #1

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Clients say…

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt
Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel
Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel
Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky
Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley
Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek
Director @ Brookline Senior Center & Council on Aging

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Phone

TEL: 781·788·6600
Call 8 am to 6 pm ET

Location

One Salem Street · #41
Swampscott, MA · 01907

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