Marketing and Branding

Are your marketing and branding strategies and tactics up-to-date and on target?

During the pandemic, did you pivot in a way that isn’t yet reflected in your marketing materials? Moreover, has COVID changed your marketing strategy?

Your marketing strategy and branding are critical to your overall success.

Take a moment and really think about your business or nonprofit…

• Is your branding consistent with your mission?
• Are you targeting your social media to the right audiences?
• Are you generating enough repeat business?

Marketing and Branding Services

At Atkin Associates, we have over 25 years of experience helping hundreds of organizations with every aspect of their marketing and branding.

Sample Projects

Here are a few examples of the types of projects we’ve done for our many clients…

• Facilitated a marketing and rebranding campaign for an aging services organization in advance of the move to a new building. Organization developed a new logo and branding campaign, and significantly expanded its customer base among several cohorts.
• Assessed opportunities to enter the women’s market for a national consumer sports products company, which led to a successful change in their core strategy.
• Identified barriers to participation among non-users of a community center. Through informal focus groups and surveys, we developed marketing strategies to overcome those barriers.
• Wrote the business plan for a spin-off publication for a national sports magazine targeting active millennials.
• Evaluated industry growth in a new market for a consumer publisher. Developed plan for market entry via a targeted acquisition plan. The publisher became the market leader.

What past clients say about our work speaks volumes about what we can do for you.

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