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Atkin Associates

Strategy • Marketing • Fundraising
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Speaking and Inspiration

Could your business team or nonprofit staff use some motivation or training? Barrie Atkin, Harvard MBA, provides rich insights and accessible solutions for mission-driven organizations.

Whether you’re seeking a…

  • Keynote Speaker
  • Conference Speaker
  • Master Training Instructor
  • Staff Facilitator

Barrie Atkin can create a customized presentation to meet (and likely exceed) your needs.

Barrie speaking to EForAll Entrepreneur Accelerator class
Barrie speaking to EForAll Entrepreneur Accelerator class

Representative Topics

Barrie speaks on a number of topics of interest to the business and nonprofit communities. Here is a small sampling of her talks.

Overcome Your Fear of Fundraising

Help your Board members and staff become comfortable asking for money. Everyone can become a fundraiser!

Right Sizing your Strategic Planning Process

How to tailor the strategic planning process to the size and needs of YOUR organization. How to turn your plan into a living and useful document that doesn’t gather dust on the shelf.

Branding and Rebranding Post-Covid

Best practices that helped nonprofits excel in their pandemic fundraising — and their application to the future.

Mistakes to Avoid when Launching a New Venture

The Arrow is not always up! Now you can avoid many mistakes made by others — and increase YOUR chances of success as you launch a new venture.

Why Hire Barrie to Speak?

Barrie is an experienced presenter at corporate conferences, trade shows, industry events and customized trainings. Audiences describe her as a dynamic speaker with innovative insights.

Dynamic, engaging and enlightening

Barrie Atkin led a disparate group of business professionals at a seminar we held for our corporate customers, easily adapting her message and delivery to this diverse audience. From hair salon owners and general contractors to representatives of NEXTEL and other large companies, everyone came away with a wealth of practical ideas. Whether it’s a broad-brush approach to energizing your business or honing in on a particular business challenge, Barrie’s approach is right on target. She’s dynamic, engaging and enlightening!

Curtis Rodman
General Manager @ Rodman Ford, Lincoln and Mercury

Takes fundraising to the next level

Barrie has shared her expertise in fundraising and public speaking with our Accelerator program participants, to great success. Here’s a representative quote from one of the entrepreneurs: “Barrie was a great speaker and took the time to involve each person. She also had lots of great insights… I was hanging on her every word!” I recommend Barrie to any individuals looking to take their fundraising to the next level.

David Parker
CEO, Entrepreneurship for All

One of the very best

I attended one of Barrie’s conference presentations. I was so impressed that I immediately hired her as a consultant for our organization. I’ve continued to use her over the years for numerous consulting projects. She is one of the very best.

Jan Liss
Vice President, Consumer Reports

What's Your Challenge?

Tell us about your situation and discover how Barrie can help. Contact us today for a COMPLIMENTARY consultation.

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From the Blog

  • Your Logo: A Key Element in How Your Organization Is Perceived
  • How to Build Your Company’s Brand When Working from Home
  • How to Make Your Senior Center Stand Out During COVID

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Clients say…

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt
Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel
Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel
Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky
Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley
Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek
Director @ Brookline Senior Center & Council on Aging

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Phone

TEL: 781·788·6600
Call 8 am to 6 pm ET

Location

One Salem Street · #41
Swampscott, MA · 01907

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