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Atkin Associates

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Strategic Planning

Strategy matters… a lot. When was the last time you updated your strategic plan?

  • Are you intimidated by Strategic Planning?
  • Is your old strategic plan gathering dust on the shelf?
  • Could your business plan use a refresh?

When it comes to strategy, one Size Does NOT fit all.

Alice asked the Cheshire Cat, who was sitting in a tree, “What road do I take?”

The cat asked, “Where do you want to go?”

“I don’t know,” Alice answered.

“Then,” said the cat, “it really doesn’t matter, does it?”

— Lewis Carroll, Alice’s Adventures In Wonderland

If your organization is struggling with its direction, let us help you create a strategic or business planning process that’s right for your organization!

Strategic Planning Services

At Atkin Associates, we have over 25 years of experience helping hundreds of organizations with strategic planning, as well as implementation.

  • Business Planning
  • Strategic Planning for mission-driven organizations
  • Board Training in planning, governance and strategy
  • Marketable business plans that attract investors
  • Feasibility Studies

Let us help you plan BOLDLY for a brighter future!

Sample Projects

Here’s an example of the types of projects we’ve done for our many clients…

  • Worked with the Board of a statewide youth sports program to conduct a Board self-assessment that modernized its governance processes and led to a more effective and productive Board.
  • Designed and facilitated a strategic planning process for a national sports organization, that trained senior executives. With the senior team, revisited the strategic plan over the next 2 years to keep it up-to-date.
  • Wrote an analysis of the need for strategic planning for a municipal department as a way to receive funding for the process.
  • Worked with a community elder services organization to create a strategic plan that aligned their mission, vision, values and goals.
  • Developed and led a virtual 3-session Training seminar on Strategic Planning for senior executives at mission-driven organizations across Massachusetts.

What past clients say about our work speaks volumes about what we can do for you.


What’s Your Challenge?

Tell us about your situation and discover how we can help. Contact us today for a COMPLIMENTARY consultation.

Contact Us

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Clients say…

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt
Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel
Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel
Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky
Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley
Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek
Director @ Brookline Senior Center & Council on Aging

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Phone

TEL: 781·788·6600
Call 8 am to 6 pm ET

Location

One Salem Street · #41
Swampscott, MA · 01907

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