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Atkin Associates

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Meet Barrie Atkin

Barrie Atkin, Harvard MBA, has over 25 years of experience solving marketing, strategy and fundraising challenges for large and small organizations alike.

Barrie Works with Corporations & Nonprofits

Barrie Atkin - headshotBarrie has worked with hundreds of organizations throughout her career, ranging from large corporations such as ESPN, The Nature Conservancy, Massachusetts Medical Society and Consumer Reports, to many small nonprofits and aging services organizations.

Additionally, Barrie has held senior executive positions in nationally-known media companies, including Rodale, TV Guide and an ESPN subsidiary.

Barrie’s expertise includes:

  • Strategic Planning
  • Marketing and Branding
  • Fundraising
  • New Products and Services
  • Aging Services Specialty
  • Speaking and Inspiration

Barrie is also an expert on starting and launching new ventures, and helping organizations identify and develop new sources of revenue.

Check out what clients say about Barrie’s work.

Over her corporate and consulting careers, Barrie has personally written more than seventy strategy / business plans and has consulted with over 100 organizations.

Barrie Helps Mission-Driven Organizations

In recent years, Barrie has devoted more of her professional time to fundraising and marketing for mission-driven organizations.

Barrie has helped clients improve their positioning, branding, direct mail and fundraising case statements. She facilitated a middle donor member engagement project for The Nature Conservancy and served as Executive Producer of the critically acclaimed documentary Gen Silent. In addition, Barrie has an excellent grant writing track record.

Barrie Cares about Social Justice

Barrie has been involved with many volunteer social and political causes. She served as Executive Director of the critically-acclaimed documentary, Gen Silent. Since 2014, she has represented AARP Massachusetts on the Governor’s Commission on LGBT Aging.

Barrie attending a fundraiser for Senator Kristen Gillibrand
Barrie attending a fundraiser for Senator Kristen Gillibrand

Education and Background

Barrie holds a BA, cum laude, from Brown University, an MS Ed from the University of Pennsylvania and an MBA from the Harvard Business School. She also also has a Certificate in Professional Fundraising from Boston University.

Barrie and Helen at wedding ceremonyPrior to attending business school, Barrie worked in public health and education, where she developed an innovative curriculum that enhanced students’ critical thinking skills.

Barrie currently lives in a suburb north of Boston with her wife Helen and their two very beautiful, albeit spoiled dogs, Biscuit and Moxie.

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From the Blog

  • Your Logo: A Key Element in How Your Organization Is Perceived
  • How to Build Your Company’s Brand When Working from Home
  • How to Make Your Senior Center Stand Out During COVID

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Clients say…

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt
Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel
Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel
Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky
Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley
Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek
Director @ Brookline Senior Center & Council on Aging

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Phone

TEL: 781·788·6600
Call 8 am to 6 pm ET

Location

One Salem Street · #41
Swampscott, MA · 01907

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