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by  Barrie Atkin, MBA, MS Ed  Leave a Comment

Barrie Atkin’s January 2025 Newsletter #2

A BIG Thank You to everyone who:

  • Bought my book “HATE FUNDRAISING? How to Become Comfortable Asking for Money.” (You helped HATE FUNDRAISING? achieve bestseller status in several categories!) To buy the paperback or ebook, click here:

HATE FUNDRAISING? How to Become Comfortable Asking for Money

  • Wrote a review on Amazon. (If you didn’t there’s still time – and it really, really helps – a lot!)
  • Recommended “HATE FUNDRAISING?” to friends or colleagues involved with a nonprofit organization or to podcast hosts.
  • Attended my book launch party. (We had a great turnout!)
  • Or supported me in some other way.

Thank You! post-itSome of you did ALL of these!!!

Thanks to you, the book is gaining traction. If you know of podcasts for nonprofit executives, or nonprofit associations that would benefit from “HATE FUNDRAISING?” – please let me know.

Missed the book launch party? Below are links to the replay as well as two recent podcasts:

  • Barrie’s “HATE FUNDRAISING?” Launch Party video, hosted by Robbie Samuels
  • On Mic with Jordan Rich
  • Go To Health Media by Jonathan Marx

If you haven’t already done so, you are welcome to download my fundraising freebies here. They include:

  • Fundraising Mistakes You Don’t Want to Make
  • 21 Best Practices to Keep Your Donors Giving

Don’t worry, the non-book content is still coming…

Hate Fundraising CompanionBut First – Another book announcement:

“THE COMPANION JOURNAL to HATE FUNDRAISING” is now available on Amazon. It’s a supplemental workbook especially useful for training boards and other volunteers.

(Contact me if your nonprofit board or volunteer group would like training).

OTHER NEWS…

football iconSUPERBOWL LIX is coming on February 9th. Kansas City Chiefs vs. Philadelphia Eagles in a repeat of the Superbowl two years ago. Know someone who doesn’t understand football but doesn’t want to be left out? My book “HATE FOOTBALL? Fun Facts to be Part of the Crowd” is still available on Amazon in eBook and paperback. You can buy it here!

Have you ever been put on hold on a phone call with some irritating “music”? Probably multiple times! I’m working on an article about branding mistakes. Seeking examples of companies that have horrid “wait” music – and may not realize the damage to their brand. Please send your examples.

Note that February 1st is CHANGE YOUR PASSWORD DAY. Online security is no joke.

Stay safe.

Your fan,

Barrie signature

Barrie J. Atkin, president

P.S. Have you had a knee replacement? I’m having surgery this week. Please let me know if you have any tips or suggestions for a speedy recovery.

Subscribe to Barrie’s newsletter for unique advice, insights, and free stuff that Barrie would like to share with you. We will not spam you.

Related posts:

Barrie Atkin's January 2023 Newsletter

Barrie Atkin's November 2024 Newsletter

Barrie Atkin's January 2025 Newsletter #1

Filed Under: Newsletters

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From the Blog

  • Barrie Atkin’s July 2025 Newsletter
  • Barrie Atkin’s January 2025 Newsletter #2
  • Barrie Atkin’s January 2025 Newsletter #1

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Clients say…

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt
Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel
Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel
Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky
Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley
Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek
Director @ Brookline Senior Center & Council on Aging

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