What is a Logo? Simply put, a logo is a symbol, sign or other design adopted by an organization to identify the organization, its programs, products and services. A logo can be a text word, a letter, a symbol or a combination of these. Logos are so ubiquitous that we often recognize who or what… Continue Reading »
Branding
How to Build Your Company’s Brand When Working from Home
Co-written by Joan Seamster Yes, Covid-19 is dangerous and disruptive. While you’re working from home, with so many events cancelled, you still have opportunities to strengthen your brand. Research shows that those brands that build their business aggressively during a market downturn make significant gains when the market returns to normal. If you can, take… Continue Reading »