Branding

by Barrie Atkin, MBA, MS Ed Leave a Comment

Your Logo: A Key Element in How Your Organization Is Perceived

What is a Logo? Simply put, a logo is a symbol, sign or other design adopted by an organization to identify the organization, its programs, products and services. A logo can be a text word, a letter, a symbol or a combination of these. Logos are so ubiquitous that we often recognize who or what… Continue Reading »

by Barrie Atkin, MBA, MS Ed Leave a Comment

How to Build Your Company’s Brand When Working from Home

Co-written by Joan Seamster Yes, Covid-19 is dangerous and disruptive. While you’re working from home, with so many events cancelled, you still have opportunities to strengthen your brand. Research shows that those brands that build their business aggressively during a market downturn make significant gains when the market returns to normal. If you can, take… Continue Reading »

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt

Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel

Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel

Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky

Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley

Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek

Director @ Brookline Senior Center & Council on Aging

Your Logo: A Key Element in How Your Organization Is Perceived

How to Build Your Company’s Brand When Working from Home

Phone

Location

Branding

Footer

Phone

Location

Connect