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by  Barrie Atkin, MBA, MS Ed  Leave a Comment

Barrie Atkin’s April 2023 Newsletter

Subscribe to Barrie’s newsletter and get our free guide, 12 Questions to Assess Whether Your STRATEGIC PLAN Needs Help.

As you probably know, various forms of artificial intelligence have been around for several decades. But the massive growth in computing power has allowed for the creation of ChatGPT that is revolutionizing – well – just about everything!

The introduction of ChatGPT in November (and ChatGPT 4 last month) has led to a proliferation of amazing new tools in every field and industry, with already over a billion users! ChatGPT and related Artificial Intelligence tools are evolving faster than the introduction of computing, faster than the introduction of cellphones or smart phones or any other technology in world history.

ChatGPT is using AI to evolve and teach itself – for example, creating new winning chess moves that no grand chess master had ever used! ChatGPT is taking over! HAL is obsolete!

Scared? You probably should be. I hope you’re also curious and will try out these new tools. Because they’re not going away, they’re fun to use, and no matter your field, they can probably save you enormous time AND make you more creative!

Examples of How I’ve Used ChatGPT

Here are just some of the ways I’ve personally used chat.openai.com:

  • Asked ChatGPT 4 to give me a description of ChatGPT 4 — see the output text in this downloadable, which ChatGPT created in about 3 seconds!
  • Drafted a 10,000-word book in a weekend!
  • Asked for a children’s story about a friendly fire-breathing dragon who comes to visit my dogs and plays with them on the beach. Then I used Dall-E (an artificial intelligence art generator) to create images of that dragon playing with my dogs:AI-generated image
  • Wrote the first draft of an emotional fundraising appeal for a client.
  • Wrote a poem for my wife for her birthday this week in the style of Dr. Seuss (in a shorter time than I could type in my prompt).

Want to Know More?

  • Watch Paul Baier’s How to Get Started with ChatGPT in Two Minutes for Non-Technical Folks. Paul has the largest ChatGPT meet-up group which you can join.
  • Sign up for Paul’s newsletter at Chatgptnuggets.com.
  • Watch CBS’ 60 Minutes episode about ChatGPT from Sunday April 16th.

Or simply Google “ChatGPT” and you’ll find zillions of additional resources!!

There are already customized versions of ChatGPT (and other AI software such as Melody or Dall-e) for writers, artists, medical folks, advertisers, website builders, scientists, musicians, and much more. Microsoft is adding ChatGPT to Bing and offering Microsoft Co-Pilot; Google is rolling out Bard. International competitors are coming from Chinese companies and many others. Fasten your seatbelt because it’s going to be a wild ride!

How are YOU Using ChatGPT or other AI tools?

I’d love to know.

Your Fan,

Barrie signature

Barrie J. Atkin, president

P.S. About that 10,000-word book… stay tuned. It will be ready soon.

Subscribe to Barrie’s newsletter and get our free guide, 12 Questions to Assess Whether Your STRATEGIC PLAN Needs Help.

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Barrie Atkin's January 2023 Newsletter

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I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intelligence, and market valuation pieces, which were key to our successful pitch for funding. This was a one-year project, and during its course I came to enjoy working with Barrie, looking forward to her visits and our trips together, and I got more than I expected with each deliverable.

Scott Overholt
Account Director @ Harte-Hanks Direct

Barrie’s knowledge of direct marketing and circulation was invaluable. She analyzed our situation and put plans and programs into place to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director.

Dean Kessel
Vice President & General Manager @ BASS

When Barrie researched new markets for Rodale, I could depend upon her recommendations. She helped us understand new opportunities, evaluated potential competitive threats, and provided a thorough analysis of risks and rewards. We received real value for her work — detailed deliverables and actionable recommendations that really helped our bottom line.

Robert J. Teufel
Former President @ Rodale

Barrie Atkin is a tremendously energetic and committed marketing, strategy and development professional. She worked tirelessly with our staff and board to establish a framework and plan for our development goals, and then provided development, marketing, training and planning services to help implement our goals. Barrie gave 110% and together we achieved great success.

Lisa Krinsky
Director @ LGBT Aging Project

I chose Barrie because of the diverse expertise she demonstrated previously in business planning, her knowledge of health publishing and the healthcare field, her work ethic, and her experience working with nonprofits. In addition to her professional skills, Barrie is a pleasure to work with, and works well with the rest of our staff as part of our team.

Tom Easley
Executive Director Publishing @ New England Journal of Medicine

I highly recommend working with Barrie — whether or not you’re still planning your first appeal letter; or you’ve already run a capital campaign to fund your Senior Center. Barrie has a strong commitment to elders and working with nonprofits, combined with an expertise in fundraising and marketing. I have worked with Barrie for over six years. I find her to be incredibly gifted in making fundraising profitable, manageable and fun.

Ruthann Dobek
Director @ Brookline Senior Center & Council on Aging

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