Barrie Atkin’s March 2024 Newsletter

Hope your 2024 has been going well. Welcome to March:

• ALERT: PUFFIN TOUR SIGN-UP MARCH 5! (See below)
• International Women’s Day: March 8.
  “No country can ever flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” – Michelle Obama
• Daylight Savings Time starts Sunday morning March 10 at 2 am. Move your clocks an hour ahead.
• The first day of spring (the spring equinox) in the Northern hemisphere will be on March 19 at 11:06 P.M. EDT. (More about the equinox.)

PUFFIN TOUR SIGN-UP Tuesday, March 5 at 9 am.

You may recall from my November 2023 newsletter that I wrote about my amazing trip to Machias Seal Island in Maine to see puffins up close. Many of you wrote that you were interested in learning about a future opportunity to see the puffins with Bold Coast Charter, the only U.S. company licensed to take visitors onto the island.

This year’s sign-up is on TUESDAY March 5 at 9 am for trips in June and July. Be ready. Last year bookings were filled in 15 minutes!

https://boldcoast.com/index.htm

If you don’t get in, check back regularly because there will be some cancellations, especially after the trips start.

HATE FUNDRAISING?

I’m excited to announce that my book “HATE FUNDRAISING? How to Become Comfortable Asking for Money” will be published this spring.

This book is for you if:

• Like most people, you hate fundraising.
• The thought of asking for money makes you nauseous!
• You would prefer to go to the dentist than be involved in fundraising!

Your Opportunity:

• Sign up to be part of my book launch team! You’ll get some free gifts, a PDF of the book, and advance notice to buy the book at an introductory price.
• Write to me at Barrie@AtkinAssociates.com and put “Hate Fundraising” in the subject line.

TAYLOR SWIFT BOWL!

Did you watch the Super Bowl last month — and the commercials? The game lived up to its hype. Thanks in part to Taylor Swift, the Super Bowl set new viewing records. It also featured unique commercials. In addition to all those sucker-a-minute gambling ads, did you see the ads for DOVE? For a menopausal hot-flash medication? For cosmetics? The “SwiftBowl” attracted more women viewers than ever — and new categories of advertisers.

Here’s some interesting commentary in Forbes from Bridget Brennan who writes about women consumers.

Happy March!

Your Fan,

Barrie J. Atkin, president

P.S. Do you have a fundraising, marketing or strategy question? Contact me for a free consultation.